Season of Sharing

December 2009 – Present

Season of Sharing

The Purpose

When members of a community work together to address the needs of their most vulnerable citizens, they spark change that endures well beyond the holiday season. Season of Sharing is a partnership between the Herald-Tribune Media Group and the Community Foundation of Sarasota County that each year inspires our caring community to donate to help families regain stability in the face of unforeseen disasters, be it hurricanes, Red Tide, economic downturns, or even a global pandemic. Season of Sharing helps individuals and families from Sarasota, Manatee, Charlotte, and DeSoto counties in Florida. Funds may be used for rent or mortgage, utility bills, childcare, transportation, food vouchers, or other crucial expenses.

Strengthening the Impact

To strengthen community generosity, The Patterson Foundation has provided $5.9 million in matching funds for several consecutive years to support Season of Sharing. The campaign has raised over $28 million to help more than 35,000 individuals and families get back on their feet.

COVID-19 Response

The Community Foundation of Sarasota County and the Herald-Tribune Media Group reactivated Season of Sharing’s time-tested and trusted network to meet the emerging, immediate financial needs created by COVID-19.

With donors’ generosity genes ignited, folks across southwest Florida stepped in quickly and contributed 808 gifts in less than a month, surpassing TPF’s match and helping to raise more than $2 million total to quickly and proactively help our most vulnerable individuals and families.

FAQ's

Click on frequently asked questions below to learn more about this initiative...

Why does The Patterson Foundation support this initiative?

From a catastrophic storm to an unpaid bill for a family working to make ends meet, people routinely face unforeseen challenges that affect their well-being. Understanding that disaster takes many forms, The Patterson Foundation works to create outcomes that strengthen people, organizations, and communities recovering from challenging circumstances. Season of Sharing provides a time-tested and trusted resource for neighbors to support one another, whatever the crisis.

What is the impact of The Patterson Foundation’s support of Season of Sharing?

The Patterson Foundation has provided $5.7 million to Season of Sharing through matching funds. Here is a yearly breakdown of this support:

2020 – In response to COVID-19, Season of Sharing was reactivated in March 2020 to help families and individuals facing unforeseen financial hardship brought on by the pandemic — raising $2.8 million. The Patterson Foundation contributed an immediate $500,000 gift to the campaign and a $500,000 dollar-for-dollar match, which the community achieved in less than a month. During the 2020-2021 campaign during the holidays, The Patterson Foundation continued to strengthen donors with $100,000 gifts triggered each time the community raised $500,000. Beyond these contributions, The Patterson Foundation provided a one-time honorarium of more than $450,000 to the fiscal agents and community agencies strengthening Season of Sharing in celebration of their efforts to connect people in need with these funds.

2019 – Season of Sharing celebrated its 20th year by achieving its largest donation total to date, with more than $2.5 million from over 3,000 individual gifts. This generosity triggered four $100,000 gifts from The Patterson Foundation with each $500,000 raised by the community during the campaign.

2018 – Nearly 3,000 people contributed to a $2 million total during Season of Sharing. The Patterson Foundation strengthened giving with additional $100,000 contributions for every $500,000 raised by the community.

2017 – For the third consecutive year, The Patterson Foundation gave $100,000 each time the community raised $500,000 — bringing its total contribution to Season of Sharing to $3.9 million since 2010. More than 2,900 individual donors gave over $2 million for families and individuals in need.

2016 – The Patterson Foundation once more provided $100,000 contributions for every $500,000 raised by the community. Season of Sharing donors gave over 2,900 individual gifts totaling more than $2 million.

2015 – The Patterson Foundation provided $100,000 for every $500,000 raised by the community — without a cap. Our region raised more than $2 million to support 2,800 families on the verge of homelessness.

2014 – The Patterson Foundation provided the Season of Sharing initiative with $2,726,224 in matched funds, which attracted $6,646,219 from 16,664 total gifts.

November 2013 – The Patterson Foundation announces it will match up to $500,000 in new or increased donations made to Season of Sharing.

February 2012 – The 2011–2012 Season of Sharing campaign reaches a new milestone of $1.6 million, supported by a $500,000 match by The Patterson Foundation.

July 2012 – The Patterson Foundation announces a $250,000 match for donations made to the Diane McFarlin Season of Sharing Endowment Fund, which ensures emergency funds for families on the verge of homelessness will always be available.

November 2011 – The Patterson Foundation issues a $500,000 matching challenge for all new or increased donations made to Season of Sharing.

2010 – The Patterson Foundation issues a $500,000 match for all new or increased donations made to Season of Sharing.

2009 – The Patterson Foundation contributes a $250,000 catalytic contribution and a $250,000 matching challenge to Season of Sharing.

How is Season of Sharing strengthening people financially affected by COVID-19?

The Community Foundation of Sarasota County and the Herald-Tribune Media Group are activating Season of Sharing’s network of agencies to help individuals and families in Charlotte, DeSoto, Manatee, and Sarasota counties financially affected by the COVID-19 pandemic with emergency assistance for immediate basic needs such as payments for utilities, childcare, and rent.