With traditional funding at risk, nonprofit organizations desiring financial thrivability are exploring ways to convert existing assets into revenue-producing products or services. One such asset for a nonprofit is its relationship with its stakeholders. HundredX's Express Feedback for Good™ program offers nonprofit organizations a nontraditional way to diversify and maximize donor engagement and activation. To participate in the program, nonprofits engage their stakeholders by inviting them to provide quick, valuable feedback on well-known brands. The participating organizations generate funding each time a stakeholder provides qualifying feedback through the program