Photo: A Tapestry of geometric shapes, circles, dotted lines, zigzag, rhombus shapes

The Patterson Foundation's Communication Network

Posted on September 23, 2019 by Stacy Sternberg, communications coordinator for The Patterson Foundation

Connecting, learning, sharing, evolving, strengthening are The Patterson Foundation’s (TPF) Catalysts for Good, and for nearly ten years have shaped the way TPFers engage with people, businesses, nonprofits, government, and the media to rethink obstacles and explore solutions.

While TPFers cannot physically be everywhere at once, through online communications, the team can be many places digitally. This structure contributes to many threads in TPF’s unique tapestry as we stay the course for positive change.

The Threads We Weave
From January 1, 2018–December 31, 2018, TPF’s websites combined had 113,268 unique page views.

Ideally, one will start at the website, a place where people come to learn about TPF. The Conferences and Events Library may be what attracts them. Toolkits and webinars may be another reason they keep coming back.

TPF’s websites are digital libraries where people can learn about the foundation’s collaborative philosophy, search through its talented staff and consultants, a cornerstone of TPF’s excellence, and read about the different initiatives that are changing the world locally, nationally, and globally.

Because the website is designed as an information center, the blog serves as a library archive where one can dive deep into any of the initiatives – current or past — through an advanced filtering process.

With five newsletters and the most current videos found near the bottom of each initiative page, more threads present themselves.

As connectors and sharers, TPF broadened its reach on social media. In 2018, its five Facebook pages totaled of 6,301 likes,

and TPF’s three Twitter accounts totaled 6,774 followers.

Forty-six TPFers, including staff and consultants, have Twitter accounts totaling 15,530 followers. If we include TPF initiative partners, that number jumps to 300,517 followers.

While the threads TPF weave are strong and unique, the tapestry is vibrant and colorful because of passionaries and possibilitarians who work together to contribute to the fabric of philanthropy.

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