Building a Culture of Fundraising That Lasts

Fundraising is often treated as a necessary function rather than a shared responsibility. In a recent episode of the Nonprofit Thrivability podcast, host Read Corley speaks with Megan Howell, founder and executive director of Second Heart Homes, about what happens when fundraising becomes part of an organization’s culture instead of a single role.

Second Heart Homes provides permanent housing and supportive services for single adults experiencing homelessness and mental illness. Megan’s work is rooted in trust, dignity, and long-term commitment. That same mindset shapes her approach to fundraising, especially after participating in Fueling Dynamic Fundraising, a multi-day learning experience designed to strengthen nonprofit fundraising capacity.

Throughout the conversation, Megan shares how the training helped her move beyond transactional fundraising and toward more authentic, values-based conversations. One of the most impactful shifts was her willingness to talk openly about legacy giving. What once felt intimidating became an opportunity to connect more deeply with supporters, resulting in a six-figure legacy commitment and a new sense of confidence around planned giving conversations.

The episode also highlights how fundraising success does not come from one person working in isolation. Megan explains how her leadership team developed a shared fundraising language that improved alignment and execution. By bringing fundraising concepts across departments, Second Heart Homes began to treat development as an organizational responsibility rather than a siloed function.

Simple stewardship practices also played a role in strengthening donor relationships. Personalized outreach, including short gratitude videos, helped supporters feel connected to the mission. Even residents became involved, sharing authentic messages of impact that reinforced dignity and helped donors see the real outcomes of their generosity.

Beyond the organization itself, Megan describes how the experience expanded her peer network within the nonprofit community, creating space for ongoing learning and collaboration with leaders facing similar challenges.

​Ripple Effects From Fueling Dynamic Fundraising

• Secured a six-figure legacy gift after initiating a values-based conversation that was once considered intimidating
• Increased confidence in discussing planned giving without fear of offending donors
• Strengthened donor relationships built on dignity, trust, and long-term partnership
• Created a shared fundraising language within the leadership team for better alignment
• Shifted fundraising from an individual responsibility to an organization-wide culture
• Unlocked internal talent by promoting from within and investing in professional training
• Expanded peer connections and informal learning circles within the nonprofit community
• Improved donor stewardship through personalized outreach, like short gratitude videos
• Increased donor engagement by involving residents in sharing authentic impact stories
• Reframed fundraising as joyful and purpose-driven, reducing burnout and increasing sustainability