Editor's Note: Bill Church is the executive editor of the Sarasota Herald-Tribune and the southeast regional editor of GateHouse Media, the parent company of the Herald-Tribune.
The Herald-Tribune’s mantra – “innovate like a startup” – reflects the brave, new world of journalism, where it no longer takes a printing press for a story to have widespread (and immediate) impact.
SPIRE CoLab, funded by The Patterson Foundation, is a connection between journalism, philanthropy and community.
SPIRE CoLab is a …
- Partnership between journalism and philanthropy that engages community to take action on relevant issues. This is the position we’re taking, that communities become stronger when we work together.
- Starting point for community discussion. We’ll initially ask how media can inform actions that lead to better reading and education outcomes for children and families.
- Noun that acts like a verb. SPIRE CoLab, stands for syndicate, partner, innovate, resolve and engage. The aspiration is to create content and resources that inspire communities to engage and drive change -- both locally and beyond.
- Collaboration in innovation. We’re experimenting with the formula for media, philanthropy and community engagement. We’re more than a lab project, though. That’s why we’re a CoLab.
SPIRE CoLab will be managed by the Herald-Tribune Media Group’s newsroom as a hands-on trustee, meaning it will be responsible for managing the day-to-day operations and interactions of The CoLab. Think of it as a newsroom within a newsroom.
SPIRE CoLab’s impact will be driven by key priorities:
Be a motivator: Draw upon the power of transmedia storytelling to motivate audiences to engage and drive community change.
Be a syndicator: Deliver meaningful and customizable story packages of interest to media partners throughout the United States by recognizing the changing media landscape offers opportunities to push content to a larger audience.
Be an innovator: Create new methods and innovative practices that spur community engagement/action.
Be a collaborator: Develop solutions-based ways and best practices for media and community thought leaders to raise awareness and align action.
That’s what makes SPIRE CoLab intriguing. SPIRE aspires to inspire.
Learn about these and other concepts used in TPF's approach to philanthropy.
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