Strategic Communications in a Chaotic World

Strategic Communications in a Chaotic World

Posted on July 09, 2022 by Connor LaGrange, TPF Fellow 2021/23

We live in a world of communications chaos. It can often be challenging to cut through the noise, and in today's culture, even cutting through the noise isn't enough. It takes a measured, carefully thought-out approach to ensure messaging reaches an audience with impact.

At The Patterson Foundation (TPF), strategic communications undergird every aspect of the work — from an initiative's inception to the sunsetting of others. What makes TPF's approach unique is its partnership with MagnifyGood.

MagnifyGood ensures that communications planning is a top priority. Its team coordinates who needs to know what, when, and how. MagnifyGood also works with TPF to ensure internal and external stakeholders are in alignment.

TPF sees communications as far more than a press release and approaches each initiative with a customized strategy. The foundation pays attention to understanding each initiative's uniqueness, metrics, and impact.

Stacy Sternberg, TPF's communications coordinator, tracks unique views, opens, individual clickthroughs, followers, and more to inform effectiveness. This allows any team and MagnifyGood to make data-driven decisions to maximize TPF's exposure.

2022 metrics 01
Through polished communications, TPF can fulfill its mission to strengthen people, organizations, and communities. Through strategic and targeted outreach, organizations and communities can better grasp who and what TPF is and, in turn, understand ways partnerships can evolve to change silos into systems.

The foundation's approach demonstrates that for change to occur, intentionality must matriculate through every aspect of the work.

Learn more about TPF's emphasis on communications and its partnership with MagnifyGood.

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