The Patterson Foundation strengthened the efforts of the Arthritis Foundation – Florida Chapter by providing strategic communications coaching to inspire the generous communities throughout the state and by working with AFFC to leverage social media and other online and offline assets to generate awareness of the annual Jingle Bell Run/Walk for Arthritis. The results were impressive, with the number of event participants rising from 3,997 in 2009 to 8,892 in 2012. The number of participating sponsors for AFFC events grew from just 42 in 2009 to 365 in 2012. By working together, The Patterson Foundation and AFFC created sustainable momentum.