June 13 was the last day to register for the Suncoast Summer Reading Challenge, but THIS BOOK IS COOL! webisodes, activity sheets, and related materials, including the Family Guide, Reading Log, The Book Guide, and Webisode Archive, are on the website year-round. Families can still participate by checking out books from local libraries or purchasing them if they didn't register.

This year, more than 3,100 children are participating in THIS BOOK IS COOL! directly with the campaign, and it is estimated 5,600 more children have joined through one of 80 participating summer camps.