January 2016 – Present
The SPIRE CoLab is a partnership between philanthropy and journalism that inspires communities throughout the nation to take action through solutions journalism, which focuses on responses to social issues. It reflects the brave new world of journalism where it no longer takes a printing press for a story to have widespread and immediate impact. The content of SPIRE CoLab initially is focused on the Campaign for Grade-Level Reading, a movement to ensure all children read on grade level by the end of third grade.
Strengthening the Impact
Why does The Patterson Foundation support this initiative?
The Patterson Foundation believes in strengthening the efforts of people, organizations, and communities. The SPIRE CoLab inspires people and organizations to take action on relevant issues, such as grade-level reading, in a way that creates a more successful future for all communities.
What is the Herald-Tribune Media Group’s role with SPIRE CoLab?
The SPIRE CoLab is a partnership between journalism and philanthropy to create compelling media that inspire, inform, and empower communities to take action on relevant social issues. The Herald-Tribune Media Group is providing leadership, capacity, and journalism professionals who lead the SPIRE CoLab. SPIRE CoLab functions as a newsroom within the Herald-Tribune newsroom.
Where does the acronym SPIRE come from?
SPIRE stands for Syndicate, Partner, Innovate, Resolve, Engage:
- Syndicate reflects the capability of the partnership to collect and distribute pertinent information through media.
- Partner reflects the unique partnerships involved in the SPIRE CoLab: the Herald-Tribune Media Group and The Patterson Foundation; the Campaign for Grade-Level Reading and its participants; and the readers and their stories.
- Innovate reflects the emergence of a new way of sharing information among stakeholders and concerned parties.
- Resolve is required to advance a cause.
- Engage represents the active participation and resulting actions of all people involved.
What key priorities drive the SPIRE CoLab?
- Be a motivator: Draw upon the power of transmedia storytelling to motivate audiences to engage and drive community change.
- Be an innovator: Create new methods and innovative practices that spur community engagement/action.
- Be a collaborator: Develop solutions-based ways and best practices for media and community thought leaders to raise awareness and align action.
What issues does the SPIRE CoLab look at?
The SPIRE CoLab will examine relevant social issues. In this inaugural endeavor, it will focus on the Campaign for Grade-Level Reading, for which The Patterson Foundation is a national enterprise funder. The Campaign for Grade-Level Reading is a national collaborative effort based on an important predictor of school success and high school graduation: reading at grade level by the end of third grade to create a more promising future for children. The pilot effort will focus on the Suncoast Campaign for Grade-Level Reading in Manatee and Sarasota counties in Florida.
How is the SPIRE CoLab different from traditional news media?
Traditional news media often examines an issue but may not address responses to it. The SPIRE CoLab engages communities to take action on relevant issues by sharing a more complete story, providing depth of information, and providing opportunities that empower people to take action.
How can I contact the SPIRE CoLab?
Who can I contact about the SPIRE CoLab initiative?
For more information, contact initiative consultant Roxanne Joffe: firstname.lastname@example.org.