One of The Patterson Foundation’s (TPF) favorite metaphors is about sharing cookies — communicating different ideas and perspectives on shared aspirations. Making sure cookies are delivered and exchanged is an integral part of TPF’s process.
TPF culture is to ask catalytic questions that charge conversations with possibility.
- What is the future we want to create?
- What do we have together?
- What might be possible if we shared resources?
- What will it take for this effort to succeed?
That is why we focus on helping people engage with each other, providing expertise, encouraging learning, and sharing promising practices. Whether it’s a meeting, a webinar, a community conversation, or a national conference, there’s always – ALWAYS – room for sharing cookies!
TPF’s online communications are part of this big picture.
Ideally, one will start at the website; a place where people come to learn about TPF. The Conferences and Events Library may be what attracts them.
TPF’s websites serve as a tool where one can learn about its collaborative philosophy and tenets of change, search through the talented staff and consultants, a cornerstone of TPF’s excellence, and read about the different initiatives that are changing the world locally, nationally, and globally.
Because the website was designed to have extensive and in-depth information, the blog section serves as a library archive where one can dive deep into any of the initiatives – current or past.
During the last fiscal year, TPF’s websites combined had 98,068 unique views. Up 20% from the previous year.
As connectors and sharers, TPF uses social media to broaden its reach with five Facebook accounts as a vehicle to further social good. Compared to last year, 13% more people have liked our pages and are engaging.
Information sharing doesn’t stop at new websites and Facebook pages. There are also five newsletters and four Twitter accounts. Accounts combined, Twitter followers increased by 15% in the last fiscal year.
At TPF, when people get caught with their hands in the cookie jar, it’s a good thing! Annually, rewards are given to consultants and staff who have shared the most cookies, i.e., excellence, according to the metrics, in propelling online communications forward. This year, $250 donation awards were given to Beatriz Paniego-Béjar, Heather Koester, LeeAnne Moody, and Wendy Katz. In the spirit of strengthening the efforts of people, organizations, and communities, each picked their favorite nonprofit from The Giving Partner to support.
Learn about these and other concepts used in TPF's approach to philanthropy.
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