Erika's professional career began as a tradeshow coordinator, handling all facets of trade show logistics and marketing. After accepting a managing position with Connecticut-based marketing agency, STAGE Active Brand Marketing, Erika took on the responsibilities of developing, implementing, and overseeing national experiential marketing campaigns. Past clients include Hawaiian Tropic, Victoria's Secret, The Cheesecake Factory, Chase Bank, and Nestlé. Campaigns under Erika's leadership included product launches, rebranding, causal fundraising, call-to-action, and general consumer retention and/or growth.
After seven years, Erika left corporate marketing and began independently consulting to have the opportunity to select projects that aligned with her core values and desire to create healthy, positive environments for generations to come.
Another driving force spurring her is a desire for more community involvement so she can create positive change locally, with the intention that it will produce a ripple effect spreading further than her immediate geographic focus or reach.
In 2013, Erika joined The Patterson Foundation as a consultant contributing to several initiatives: Legacy of Valor, Recoding Organizational DNA, Margin & Mission Ignition, Age-Friendly Sarasota, and the Suncoast Campaign for Grade-Level Reading. Erika managed and coordinated various aspects of each.
Erika holds a B.S. in Business Administration with a specialization in Marketing from Bowling Green State University. While her alma mater gives her wings as a Falcon, she's a Columbus, Ohio, native making her a proud Buckeye for life. You can find Erika around town in various yoga classes, out on the water kayaking, or enjoying her latest adventure, SUPing.
Join Erika on Twitter: @eMkExperiential
To contact Erika: firstname.lastname@example.org